Today, LA-based singer and songwriter Annika Rose has shared the music video for her debut single “In The End” (TaP Records). Directed by Danica Kleinknecht, the video finds Annika alone in a vibrant, yet moody bedroom with only a few windows and no doors. The visual reflects the song’s theme of self-sabotage for the sake of her passion, music. View the video here:

“Filming this video was a really special experience as it’s something that I’ve wanted to do since I was a kid,” says Annika, “It was amazing to have it finally come to fruition and help tell the story of my first single.” 

Released last month, Annika’s debut single has been featured on Apple Music’s “A List Pop,” “Breaking Pop” and “Pop Chill” playlists as well as Spotify’s “Fresh Pop” and “On Point” playlists. “In The End” is an immaculately arranged piece of piano-driven pop that easily demonstrates Annika’s effortless vocal performance. Annika first shared the song earlier this year where it has amassed nearly 24 thousand views on YouTube and nearly one million views on Instagram.

Born into a musical family—her mom’s a songwriter, her dad plays guitar and piano — Annika first started honing her songcraft as a little kid growing up in Southern California. Raised on an eclectic mix of singer/songwriters and artists like Stevie Nicks and Alanis Morissette to Fiona Apple, Frank Ocean, and Rosalia. At just 17-years-old, Annika embodies a clarity of vision that’s rare even among the most established artists. Strong-willed, self-driven and bubbling with charisma yet disarmingly sensitive, the rising singer/songwriter has devoted most of her adolescence to music, spending countless nights alone at the piano and carefully unearthing her most authentic voice. She possesses a lyrical identity that boldly deviates from the usual pop milieu, revealing a seldom-spoken truth about the emotional chaos in coming of age. 

“In The End” is the first single from Annika’s debut EP, expected later this fall.

Listen to “In The End” here: 
Follow Annika Rose: Facebook | Instagram | Twitter

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